DESCRIPTION:  Staying in your comfort zone is the enemy of success. On today's Roots of Success, Tommy dives into a revealing conversation with Jason Cromley, who dishes out the hard-learned lessons from growing Hidden Creek Landscape. They've soared from $12 million to $21 million in revenue but hit a ceiling they couldn't crack. Discover how embracing discomfort, making critical personnel shifts, and prioritizing open feedback loops are transforming their journey towards sustainable growth. THE BIG IDEA:  Genuine relationships and efficient operations drive profitability. KEY MOMENTS: [00:00] Started business unintentionally, approaching 27-year anniversary. [03:33] Consistently reinvesting profits for business growth. [08:49] Hosting events boosts company pride and exposure. [12:38] Networking and learning, open-mindedness required. [16:35] Growing complexity creates communication challenges as we scale. [21:45] Open Town Hall; feedback rewarded with cash. [24:23] Encouraging accountability and feedback enhances success. [27:36] Executive Coaching catalyzed new personal growth. [28:50] Supporting and valuing employees as a family. [32:28] GROW: facility tour, team presentation. [36:11] Facility is efficient due to thoughtful design. QUESTIONS WE ANSWER What are effective strategies for growing a landscaping business? How can town hall meetings improve company culture and communication? How do you set and achieve financial goals in a small business? What are the benefits of attending industry events for small businesses? What are the key challenges in scaling a landscaping company? How important is feedback for business growth and development? What are the best practices for reinvesting profits in a business? How can middle managers and frontline staff benefit from educational events? Why is personal and professional growth crucial for business leaders?  

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