Bert van der Hoek, CEO of the Trimbos Institute for mental health in the Netherlands, shares how his orientation has become more and more inclusive over the course of his life. As a young man his focus was on his own performance and success, and that of his immediate team and family. Now he is focused on serving a higher purpose: creating a better world. He uses purpose also as a powerful leadership orientation: bringing people who, on the surface have divergent interests, work together toward a common goal. What do life insurance companies and healthcare providers have in common? How can higher purpose unite them to work together to better healthcare quality and access? Listen to this episode of Rooted & Unwavering and discover how being honest about we really care about brings us together.

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