In this episode of the Rooted in Seed podcast, Shannon Kubik interviews Nick Urish, a seasoned professional in the seed and crop protection industry. Nick shares his journey from growing up on a diversified farm in Illinois to his various roles in the agricultural sector, including his experiences with Monsanto, AgReliant, and Advanced Agrilytics. The conversation delves into the challenges and changes in the industry, the importance of leadership and relationships, and the evolving role of technology and AI in agriculture. Nick emphasizes the significance of mentorship, community involvement, and the need for simplicity in the seed business.KEY TAKEAWAYSNick Urish has a diverse background in agriculture, growing up on a family farm in Illinois.He transitioned from livestock to crop protection during his college years.Nick's leadership experiences in college helped shape his career in agriculture.He faced significant challenges during the 2012 drought as a seed DSM.Account management and dealer relationships are crucial in the seed industry.Nick's move to crop protection required a different style of account management.He enjoyed building a new brand at AgReliant and leading a team.AI and technology are changing the landscape of agriculture, but relationships remain vital.Nick hopes to leave a legacy of helping others succeed in their agricultural careers.

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