In this episode of the Rooted in Seed podcast, host Shannon Kubik interviews Justin Krell, a seasoned professional in the seed industry. Justin shares his journey from growing up on a dairy farm to becoming a technical agronomist and now working in corn genetics licensing. The conversation covers various topics including the balance between farming and career, the transition to modern farming practices, the importance of seed selection, and the challenges of industry consolidation. Justin emphasizes the significance of relationships in the industry, the role of agronomists as counselors, and the impact of technology on farming practices. He also reflects on his career milestones, the lessons learned from product failures, and the legacy he hopes to leave in the seed industry.KEY TAKEAWAYSSeed has been a lifelong passion for Justin Krell.The importance of balancing career and farming life.Transitioning to modern farming practices is becoming more mainstream.Managing change in farming practices requires patience and understanding.Handling crop failures involves strong customer relationships.Agronomists often serve as counselors to farmers.Seed selection is crucial for successful farming.The evolution of information access has changed the seed industry.Current roles in corn genetics licensing involve promoting products to seed companies.Positive changes in the seed industry include advancements in technology and traits.

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