Morgan Eckroth: The Creator/Competitor Balance

23/10/2023 40 min
Morgan Eckroth: The Creator/Competitor Balance

Listen "Morgan Eckroth: The Creator/Competitor Balance"

Episode Synopsis

During the 2023 Ally Open Summit in Brazil, we had the privilege of sitting down with Morgan Eckroth to chat about various challenges baristas and coffee competitors face. Morgan is the 2022 US Barista Champion and a Content Specialist at Onyx Coffee Lab. Morgan has grown an impressive digital presence over the past few years with over 6 million followers across various platforms all while focusing a significant amount of time into competing. We also touch on how Morgan has been able to balance managing content with so many followers.