According to a recent McKinsey report, 81% of companies don’t have an integrated MarTech stack to deliver personalized cross-channel experiences, and 76% don’t operate sprints or follow a formal Agile process. The same study cites 67% of CMOs as overwhelmed by the quantity of marketing data available. The technical expectations for today’s marketing teams continue to rise — questions and concerns around generative AI, data science, cross-functional communication, budget cuts, and more. And on top of that, how can teams produce creative content that truly stands out from the competition? It’s a topic Billy and Billie feel empathetic toward as they look toward Q2 and beyond, discussing how the digital transformation “floodgates are opening.”Hot topics discussed:Our spicy take on table-stakes technical and creative skills for today’s marketerThe benefits of reducing silos among marketing, product, insights, and engineering teamsWhy thoughtful digital strategy is essential to surpassing consumer expectations, especially in the post-COVID era Keep the growth going: Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInConnect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInFollow WillowTree on LinkedIn

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