We had the pleasure of speaking with an analytics industry veteran, Amplitude product evangelist, and author of the definitive book on Adobe Analytics, Adam Greco. Joining Billie and Billy for their deep dive with Adam is a special co-host, Jeremy Stern, who leads our Analytics practice at WillowTree. In this episode, you’ll hear about Adam's decision to leave his role in consulting to become a product evangelist for Amplitude and his insights on how product and marketing teams can increase collaboration. Adam also does some vision casting, predicting a massive convergence of digital analytics platforms in the future. Whether you’re just starting out in analytics or leading a large product team, this episode is an invaluable resource. Topics Discussed:Product Analytics vs. Marketing Analytics The rise of the Product Team, and what’s driving this organizational shiftHow Amplitude is leading the way in analytics toolingAdam's recommendations for building the best life-cycle marketing and analytics tech stack How to turn product analytics into a profit center by experimentation and rapid iteration How to write a use case through his "Digital Analytics Jeopardy." Related Materials:Are you interested in learning more about Google's Universal Analytics Sunset? Here is a WillowTree look at GA4 and alternative platforms. Do you want to learn more bout how to write a use case? Check out Adam’s blog here. 

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