Bow down, growth fans. It’s time to discuss Queen Bey and the “Renaissance” tour experience. Superfans Billie Loewen, Quin Hicks, Alicia Rose, and Zana Johnson evaluate and reimagine lifecycle marketing for Beyoncé’s global “Renaissance” tour. Together, they explore how a customer data platform (CDP) like Braze might have provided better experiences for ticket buyers.  Before ticket pre-sales launched, ticketing platforms anticipated that demand would exceed available tickets by at least 800%, prompting some superfans to pay thousands of dollars or travel thousands of miles to see the Queen slay. But never fear: we’re not letting price-gauging, poor communication, and subpar experiences break our souls. Hot topics discussed:How ticketing platforms can improve the state of ticket sales for high-profile eventsThe importance of uncomplicated communication in high-stress situationsSetting expectations upfront yields better results with users and fansKeep the growth going:Connect with Alicia Rose, Growth ManagerConnect with Quin Hicks, Growth ManagerConnect with Zana Johnson, Growth ManagerFollow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInConnect with WillowTree on LinkedIn

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