What role does morality play in communication? How are moral messages cognitively processed, how are they represented in the neural realm, and in what way do they motivate behavior? For our first episode of 'The Ivory Tower', we will be speaking to Dr. Frederic Hopp. Frederic is Assistant Professor at the University of Amsterdam's School of Communication Research.During this episode we discuss an article that was recently published in the journal Nature Human Behavior. We break down its method and theoretical foundation, explore avenues for future research, and Frederic tells us a bit about his formation as an academic. The link to the paper: 'Moral foundations elicit shared and dissociable cortical activation modulated by political ideology'. More about Frederic: https://fhopp.github.ioMore about us: Our Website Our Instagram Our Twitter Our Linkedin 

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