This episode explores Finland’s historic shift away from the Veikkaus monopoly and into a modern, license-based gambling system set to launch in 2027. We break down the government’s 2025 legislative proposal, explain how the new licensing model works, and look at what these changes mean for players, gambling companies, and the Finnish state. You’ll learn why online betting and casino games are opening to competition, how player protection tools will evolve, and how Finland is following the regulatory path already taken by Sweden and Denmark. We also discuss the long-term impact on the local market, from responsible gambling measures to economic outcomes and the role of the new national supervisory authority.For a deeper look at the reform and all its implications, check out our full blog here.

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