In this episode, we chat with Ian Scott, a globally recognised retail expert known for his candid LinkedIn posts and 24 years of experience as an independent consultant. Ian travels the world, helping brands build unified "Symbiotic" retail ecosystems, by blending physical and digital experiences for a seamless shopper journey.Ian discusses how the physical store remains central to retail strategy, even in the digital age, and how brands must adapt to evolving shopper behaviour. He also shares his retail philosophy: understanding why people buy, crafting a cost-effective store experience, and measuring success beyond in-store sales. A must-listen!

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