Wes Bush is a leading authority on product-led growth (PLG) and is here to guide Craig through the playbook for implementing product-led strategies in your business. This episode is invaluable for entrepreneurs eager to understand how product-led growth works, as well as those skeptical about its effectiveness. Listeners will gain insights into the product-led mindset and methodology that Wes employs for successful PLG implementation.
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Highlights from Craig and Wes’ conversation:

Differences and Similarities Between Product-Led Growth (PLG) and Self-Service SaaS
How to Leverage PLG as a Marketing Tool
Internal to External Growth Loops (e.g., Canva)
Providing Value and Education to Empower Customers
Overcoming the Fear of Change and Embracing Creative Destruction
The Product-Led Implementation Program and Wes Bush’s New Book
From Contender to Leader: Navigating Your Market
Castos: A Case Study in Product-Led Growth

A Little About Wes:
Wes is an entrepreneur, author, and product-led coach. Over 500,000 people have read his Product-Led Growth book and listened to the ProductLed Podcast.
Links & Mentions from This Episode:
Wes on LinkedIn
Product-Led
“Why Nations Fail” by Daron Acemoglu and James A. Robinson
Rogue Startups Resources:
Follow Craig on Twitter/X
Craig on LinkedIn
Castos
Founder Insights

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