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Listen "Are You Using Landing Pages Wrong? Featuring Brad Alexander"
Episode Synopsis
Shownotes(1:48) Introducing Brad(2:54) What are you obsessed with?(8:47) What is the purpose of a landing page?(12:54) Split testing and utilizing video(18:25) What needs to go on a landing page?(22:33) Landing pages vs websites(26:08) Tools and advice for building a landing page(33:06) Wrap up (34:55) Rapid FireLinksBryan FittinLoren LewisBrad AlexanderClarity Always Wins Quotes“So a landing page, the purpose of it is to be very crisp, clean, simple, and it’s goal is to convert somebody to something very, very, very specific.” (9:50)“[A landing page] is an external sales tool that you pump a lot of money in to get in front of a lot of people that are very targeted, that are a targeted audience.” (10:41)“If you’re trying to use a landing page to compensate for nobody ever taking action on your website...then it’s probably a website problem, not a landing page problem.” (23:04)
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