This week, our usual co-host, Jeff Clark, is back from vacation, and he and Ian Truscott dive into the latest Gartner CMO quarterly report, which is available to non-clients in exchange for an email address. 

As is the editorial policy of the show, they pull 5 f’in’ things from the report that caught their eye:



Investing in Customer Understanding




Budgeting Challenges for CMOs




Maximizing ROI through Technology and Process




CMOs and Growth Strategy




Advanced Budgeting Techniques




As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:



Ian Truscott on LinkedIn




Jeff Clark on LinkedIn




Mentioned this week:



The Chief Marketing Officer Journal | Gartner




Jeff’s firm - Cleantech Insiders




Ian’s new firm - Velocity B




Rockstar CMO:



The Beat Newsletter that we send every Monday




Rockstar CMO on the web, Twitter, and LinkedIn




Previous episodes and all the show notes: Rockstar CMO FM.




Track List:



Stienski & Mass Media - We'll be right back




Nina Simone - Don't Let Me Be Misunderstood 




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