This week, former Forrester Research Director Jeff Clark and Ian Truscott, a CMO and not a rockstar, dive into their AMPED B2B buyers' journey to explore 5 SNAFUs a buyer might discover when they are in that phase and what we as marketers can do about it. 

The 5 SNAFUs they discuss:

#1 Lack of understanding the problem or potential solution 
#2 Does any other business have this problem? 
#3 Who else (internally) feels this pain? 
#4 Unable to invest the time 
#5 Can I get executive buy-in that we have a problem? 

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
 
Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn and Bluesky


Jeff Clark on LinkedIn



Mentioned this week


What Rockstar CMOs Need to Know: The New Rules of B2B Marketing and Best of Breed Solutions - webinar with Storyblok

Thomas’ startup - Otterly.ai


Otterly.ai in Techcrunch



Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all the show notes: Rockstar CMO FM.


Track List:

We’ll be right back by Stienski & Mass Media on YouTube


Search for The Hero - M People on YouTube


You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
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