This week, Jeff Clark and Ian Truscott dig into the Muse stage of the Rockstar CMO buyer's journey, called AMPED (Awareness, Muse, Purchase, Engage and Develop), and leverage Jeff’s expertise in advising B2B buyers to explore five challenges they face at this early inspiration stage of the buyer’s journey and how vendor marketers can help.    

They list five potential SNAFUs:

#1 – Unable to collaborate with key internal decision-makers 
#2 - Overcoming FOFU (Fear of F’in’ Up)
#3 – Not knowing the full requirements of a solution 
#4 - Overbuying - managing shiny object syndrome
#5 – Executive Decision Makers Are Not Onboard 

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
 
Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn and Bluesky


Jeff Clark on LinkedIn



Mentioned this week


Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all the show notes: Rockstar CMO FM.


Track List:

We’ll be right back by Stienski & Mass Media on YouTube


Muse - Feeling Good - on YouTube


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