This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon Daniels, a marketing and revenue operations expert and former Forrester analyst, as well as a returning guest of the show.

In this episode, they dig into a LinkedIn post that Simon shared, referring to him catching up on some reading on campaign modelling over a beer. 

Dubbed "5 things that Simon learned over a beer that we suspect he already knew", the chaps discuss:



The definition of a campaign




Comments on the Forrester campaign model




How to practically apply these models




Measuring campaigns




How campaigns fit into an overarching GTM motion




As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:



Ian Truscott on LinkedIn and Bluesky




Simon Daniels on LinkedIn




Mentioned this week:



Simon's LinkedIn post that inspired this chat




Copper Ale | Session Cask Ale from Dorset | Palmers Brewery




How smarter campaign modeling and automation drive real marketing ROI - Caroline Hodson




The Marketing Operations Strategist - Steal my campaign hierarchy guide - Sara McNamara




Build an integrated, aligned marketing campaign strategy - Forrester




What's Broken in GTM and How to Fix It - Podcast





Rockstar CMO:



The Beat Newsletter that we send every Monday




Rockstar CMO on the web, Twitter, and LinkedIn




Previous episodes and all the show notes: Rockstar CMO FM.




Track List:



Stienski & Mass Media - We'll be right back




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