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Listen "The Cathy Does Conferences, and Robert Doesn't do the Obvious Episode "
Episode Synopsis
This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute about marketing jobs and her experience at MAICON (Marketing AI Conference) and Salesforce’s Dreamforce.
The key points they discuss:
AI is becoming integral to every marketing job.
The job market for marketing professionals is increasingly competitive.
Remote work preferences are reshaping workplace dynamics.
AI literacy is essential for modern marketers.
Understanding current processes is crucial for AI implementation.
Diversity in conference attendees reflects the broad interest in AI.
AI tools should be considered part of a broader strategy, not a standalone discipline.
Engagement and community building are key to successful events.
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his view on why the obvious solution is not always the obvious solution.
Enjoy!
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The people:
Ian Truscott on LinkedIn
Cathy McKnight on LinkedIn
Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
Research from the Content Marketing Institute - How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)?
The Marketing Artificial Intelligence Institute
Robert and Cathy’s firm: The Content Advisory
The Content Advisory webinars
Robert’s podcast – This Old Marketing
Robert’s CMI article series - Rose Colored Glasses
Rockstar CMO:
Monday Mojo - our monthly LinkedIn Newsletter
The Beat Newsletter that we send every Sunday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media on YouTube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The key points they discuss:
AI is becoming integral to every marketing job.
The job market for marketing professionals is increasingly competitive.
Remote work preferences are reshaping workplace dynamics.
AI literacy is essential for modern marketers.
Understanding current processes is crucial for AI implementation.
Diversity in conference attendees reflects the broad interest in AI.
AI tools should be considered part of a broader strategy, not a standalone discipline.
Engagement and community building are key to successful events.
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his view on why the obvious solution is not always the obvious solution.
Enjoy!
----
The people:
Ian Truscott on LinkedIn
Cathy McKnight on LinkedIn
Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
Research from the Content Marketing Institute - How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)?
The Marketing Artificial Intelligence Institute
Robert and Cathy’s firm: The Content Advisory
The Content Advisory webinars
Robert’s podcast – This Old Marketing
Robert’s CMI article series - Rose Colored Glasses
Rockstar CMO:
Monday Mojo - our monthly LinkedIn Newsletter
The Beat Newsletter that we send every Sunday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media on YouTube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
More episodes of the podcast Rockstar CMO FM
The Rose & Rockstar: Meet Lyla Rae Hightower
20/12/2025
Cathy on Content: Was it Just AI in 2025?
17/12/2025
The Rockstar CMO Studio: 2025 Wrapped
10/12/2025
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