This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise clients  at Forrester.

They discuss Jeff’s 5 tips:



Why is benchmarking important?




Don’t confuse a peer set with your competitive landscape




Comparing apples with apples - STARS model




Understand what the benchmark considers to be marketing budget




Determine the timeframe to align with benchmarks and goals




As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:



Ian Truscott on LinkedIn and Bluesky




Jeff Clark on LinkedIn




Mentioned this week:



The CMO Survey




Jeff’s firm - Cleantech Insiders




Ian’s new firm - Velocity B




Rockstar CMO:



The Beat Newsletter that we send every Monday




Rockstar CMO on the web, Twitter, and LinkedIn




Previous episodes and all the show notes: Rockstar CMO FM.




Track List:



Stienski & Mass Media - We'll be right back




Cee Lo Green - Forget You (2010)




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