On this episode of Estimate Rocket Radio we talk with Development Director Bevin Hernandez about operational efficiency and effectiveness, and we discuss how an authentic central strategy is often opposed to a pursuit of mere efficiency. If you don't accept the trade-offs of a focused strategy, a drop-off is soon to follow as you reach what is called the "productivity frontier." You can only win the efficiency game for so long before your product is matched, then leapfrogged, and finally out-branded by your competitors.  Read the Harvard Business Review article, What is Strategy, by Michael Porter.Register for Estimate Rocket's Vision Conference.

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