Texas State University’s Round Rock campus is more than just a place for degrees — it’s helping fuel entrepreneurship, workforce readiness, and the growth of Central Texas.In this episode of Rock Solid, Bryan Eisenberg sits down with Julie Lessiter, Vice President of Texas State University Round Rock Campus, to talk about:• How the campus partnered with the Round Rock Chamber for Startup Day & Pitch Competition• Plans for a new business incubator to support local startups• Expanding degree programs, including 18 undergraduate and 11 graduate offerings• The importance of workforce-driven education (not just academics for academics’ sake)• How AI, critical thinking, and industry partnerships are reshaping higher education• Affordable healthcare clinics offered through the campus• Big plans for reaching 10,000 students — including an upcoming aviation programJulie also shares her passion for first-generation college students, her favorite spots around Round Rock, and why Texas State Round Rock is quickly becoming a hub for the region._________Rock Solid is brought to you by host Bryan Eisenberg, a New York Times bestselling author, digital pioneer and co-owner of A Place At Home - North Austin, a Round Rock based home care agency.Bill Combes, owner of a local Round Rock digital marketing agency, No Time for Social.Brent Pierce, owner of Round Rock Studio, empowering local businesses to share their stories with his two podcast sets and state of the art photo studio.

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