Angelo Pierro founded his consultancy, Strategy by Insight, in 2021 after 20 years at Research Dynamics acquired by GfK acquired by Ipsos. He is now using his deep experience in big company leadership, marketing and business development to advise his clients in sales effectiveness and strategy. Angelo and I occasionally worked closely together while he was running GfK Canada around 2011-2016. We reconnected recently at Greenbook’s IIEX over a few sessions and a punk rock show in Austin, and I learned that Angelo has finished and is marketing a screenplay he’s had in his head for many years.Angelo discusses the inspiring personal story behind his screenplay, and he shares the wisdom he’s gathered throughout his career in research.

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