Torsten Mueller-Klockmann is the Marketing Science Lead for the DACH region at Meta where he has been for the past 7 years. Before Meta, Torsten was an entrepreneur and pioneer in the user experience research tech space having founded SirValUse which was purchased and integrated into GfK.That’s not all, though. Torsten was a shredding guitar player in a band called The Crunch who played their brand of pop punk/metal/funk-inspired jams around Hamburg, Germany.Torsten shares his journey through analytics+music, his take on the future of research panels and the records he’d take with him if stranded on a desert island.

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