Jonathan Rudick, Director of Customer Insights for Financial Services at Walmart, grew up and was educated in South Africa. After a brief stint in London, he traveled to Los Angeles and never went back.He got his start as a focus group facilitator and eventually found his way to HSBC, Capital One and finally Walmart. Jonathan’s mother was trained as a concert pianist. Sitting under the piano while she was playing sparked a passion for creating music that has carried him throughout his life. He discusses his unique journey including growing up in small-town South Africa, the influence of local indigenous music and the punk movement, and the importance of experimentation in both music and research. He also shares an insightful perspective on how modern technology is changing consumer behavior and the field of research.

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