Before founding COMARKA Research in the US 16 years ago, Isabel Aneyba was a Category Manager and CMO in consumer goods and retail in Mexico. Her multi-country and multi-disciplinary background has laid the foundation for her unique expertise in cultural insights and strategy.At COMARKA, Isabel employs innovative participatory methods for understanding consumers and culture. Stories are important in her professional life but perhaps even more important in her personal life. For the past 15 years, she has volunteered reading bedtime stories to kids in a transitional children’s home.Isabel shares her career journey, her perspective on the future of insights and the music she would want to keep her company on a deserted island.

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