According to Business Wire, the global cannabis market is expected to reach $176 Bn by 2030. New entrants into big markets require expert insight to take advantage of the opportunity.Mike Luce co-founded High Yield Insights in 2018 to help companies make sense of this new market landscape. After a successful career in research with top firms like IRI, Mintel and Market Track (now Numerator), Mike sought to put his expertise to work as an entrepreneur in this new space. Today, he is helping leading brands and research firms make well-grounded strategic decisions through a deep understanding of the contemporary cannabis consumer.Mike discusses his journey in research, what led him to cannabis entrepreneurship and where he sees the industry heading. He also shares the three records he’d want to keep him company if stranded on a desert island.

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