As the founder of OdinAnswers and StoryHub, Tom Anderson has done much to advance the veracity and application of text analytics, AI and big data within the disciplines of customer experience, insights and business strategy. But he also vaulted the market research industry into the modern world by creating Next Gen Market Research, enabling a network of tens of thousands of researchers to discuss important research topics with peers across the globe. He stimulated discussions, often passionate and contentious ones, and Tom has never been known to shy away from a good debate.Tom discusses how he got interested in analytics, his experience with NGMR and where analytics is taking him now. He also shares his take on missed opportunities for corporate researchers and the persistent research problem yet to be solved. I wish for nothing more than to be singing Karaoke at an industry conference with Tom, but a podcast is the next best thing!

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