Ben Doepke never accepts the norms and standards of research as gospel. In his work as Principal of IX Strategy, he takes all the givens and the best practices, interrogates them and usually subverts them in the service of more meaningful, reverent, and human connections and insights. If you’ve worked closely with Ben, you’ve surely learned to see your work in ways you’ve never before thought of.In this episode, Ben shares his unique perspective on insights, consumer brands and our deep responsibility to the humans who volunteer their experiences under the auspices of research. He traces his unconventional upbringing growing up on a goat farm without a television, to years on the road as a musician/songwriter with the band Homunculus, to the present day with fascinating and formative stories along the way.

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