How does one go from art museum management to market research to DEI and storytelling consulting? Just ask Mary Hunter from Data Larks.Mary has always been one to question the status quo, and one of her core strengths is understanding context – history, society, culture, economy and more. It has helped her at every stage of her career which includes working for the Museum of Contemporary San Diego, Kantar, GfK and The Kaleidoscope Group before starting her own consultancy.Mary shares her unique journey from studio artist to researcher to consultant. Along the way, she covers the importance of storytelling, inclusive insights and the indie music and artists that move her.

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