1964 dramatically redefined rock and roll, largely due to the British Invasion. The Beatles spearheaded this shift, achieving unprecedented chart dominance by famously holding the top five positions on the Billboard Hot 100 in April. Concurrently, Motown Records in Detroit continued its rise as a successful African American business, achieving significant success and demonstrating black economic independence. Crucially, The Beatles used their influence to challenge racial segregation, refusing to play for divided audiences in the US, which forced venues to integrate and set a vital civil rights precedent..1964 year cemented rock and roll's evolving sound and social impact.SOURCES USED:•"What's Going On": Motown and the Civil Rights Movement - eScholarship@BC:◦http://hdl.handle.net/2345/5901•Billboard Year-End Hot 100 singles of 1964 - Wikipedia:◦https://en.wikipedia.org/wiki/Billboard_Year-End_Hot_100_singles_of_1964•British Invasion - Wikipedia:◦https://en.wikipedia.org/wiki/British_Invasion•Cultural impact of the Beatles - Wikipedia:◦https://en.wikipedia.org/wiki/Cultural_impact_of_the_Beatles•Electric Dylan controversy - Wikipedia:◦https://en.wikipedia.org/wiki/Electric_Dylan_controversy•Multitracking in the Countercultural 1960s - TeachRock:◦https://teachrock.org/resource/multitracking-in-the-countercultural-1960s/•The 1960's - Focus Fashion: Fashion in Rock Music Through the Decades - WMSC 90.3 FM:◦https://wmsc.montclair.edu/focus-fashion/the-1960s-focus-fashion-fashion-in-rock-music-through-the-decades/•Why was Surf Rock... tied to surf? : r/LetsTalkMusic - Reddit:◦https://www.reddit.com/r/LetsTalkMusic/comments/1c6g82w/why_was_surf_rock_tied_to_surf/•“IT TURNS OUT IT WAS QUITE A STATEMENT…” ROCK N' ROLL'S CONTRIBUTIONS TO THE PURSUIT OF RACIAL EQUALITY - Indiana University:◦The provided excerpts for this source do not contain a direct persistent link to the article itself. It is identified as a publication of the "Journal of Student Research at Indiana University East.

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