How Has GA4 Changed Analytics?

11/08/2023 12 min

Listen "How Has GA4 Changed Analytics?"

Episode Synopsis

It's been a little over a month since GA4 replaced Universal Analytics as Google's next generation analytics platform. What changes are we noticing in usability and data accuracy? How has the transition impacted higher ed? In this short bonus episode, Anna Chandler and Christian Jessup join Rock Enroll host Dana Cruikshank to discuss.