ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Balancing SEO and Information Architecture"
Episode Synopsis
All too frequently, higher ed institutions separate SEO and Information Architecture (IA) in their minds. But sites function best when these two important functions are handled hand-in-hand. Matt Herzberger, Vice President of Digital Experience and Analytics at VisionPoint Marketing, joins Dana Cruikshank to discuss the relationship between SEO and IA, and how higher ed websites can optimize both.
More episodes of the podcast Rock Enroll
Adult Learners: Messaging That Matters
05/09/2025
Adult Learners: Media Consumption Habits
28/08/2025
Messaging in a Time of Crisis
29/04/2025
What Keeps You Up at Night: Dr. Joel Shrock
11/03/2025
The OPM Detox
03/02/2025
In God we trust