In this episode, Martin Wardle talks to Johnny Ross of Fleek about how to ensure your content is attracting the right kind of customers.  Johnny learned the hard way that producing content for your website without considering search engine optimisation is sometimes just not enough.
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In this Johnny explains:
 - How search engines look at your website and what they do with the data
 - How long a blog should be to get the most hits on search engines
 - Who in your business should come up with content
 - What you should write about to get the best results
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