When developing a referral strategy there is one important skill you need to learn and have in place. It has to do with the 2nd layer of the referral strategy. ..it's the the ability to know how to turn clients and contacts into referral sources.  On today's episode I invited fellow Growth By Referrals student Jackie Ho, an architect, to share her journey on learning and executing on the strategy I teach to develop potential referral sources into existing, current, active referral sources. And her success is impressive! You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/142.  

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