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Listen "E25: The Philosophy of Authority Media: An Interview with Adam Witty, CEO of Advantage Media and Forbes Books"
Episode Synopsis
Adam Witty is the founder and CEO of Advantage Media and Forbes Books, two companies that help entrepreneurs establish themselves as thought leaders in their fields. As a guest on the "Road to 100" podcast with Cody and Pasha, Witty shared his experience of founding Advantage Media and forming a strategic partnership with Forbes that resulted in Forbes Books along with how entrepreneurs can grow their business with authority media.
Witty's philosophy of "authority media" emphasizes impact over ego and encourages entrepreneurs to focus on providing value and teaching their audience, rather than just trying to sell something. He believes that choosing to be a servant and a teacher to help others is more practical and powerful than just trying to make a sale. The podcast also delved into topics such as authenticity when presenting, managing the attitude of ambitious entrepreneurs, and creating one's own economy.
As a forward-thinking entrepreneur, Witty discussed the future of publishing companies and information providers with artificial intelligence technology. He explored the possibilities of how AI could revolutionize the publishing industry and make it easier for authors to reach their target audience.
Here are some power takeaways from today’s conversation:
Entrepreneurs can establish themselves as authorities by sharing their unique experiences and passions which can be more effective at growing their business than traditional selling
Becoming an authority takes time and effort but pays off more than traditional advertising.
The importance of building your own media platform instead of relying on third-party platforms
Regardless of economic conditions, entrepreneurs should focus on creating value and believe in the value of what they do
The future of AI in content creation and media
[00:50] From part-time employee to building the biggest business media brand in the world: The publishing journey of Adam WittyAdam Witty started in printing, learning book creation. He founded his own publishing company, serving managers. Securing contracts at an event spurred him to start his own venture. Witty invests in properties, startups, and healthcare technology. He proposed book publishing to Forbes, resulting in a strategic partnership and Forbes Books.
[10:40] Authority media and how to develop value by teaching your audience by Adam Witty
Witty advises entrepreneurs to be thought leaders and educators, emphasizing impact over ego. Sharing unique experiences and passion builds authority. Adam encourages entrepreneurs to teach instead of sell, fostering authenticity and trust. Teaching without expecting sales enhances our message's reception.
[19:30] Building Authority in Your Field: The Power of Personal Experience and Sharing your Story
Adam believes people undervalue themselves, comparing to others and feeling inferior. Sharing personal stories is valuable. Ambitious entrepreneurs prioritize growth. Becoming an authority takes time and effort, surpassing advertising. Create and control your own media platform across various mediums.
[28:20] Creating your own economy: Focus on your value and not on external factors or macro environment
Adam advises entrepreneurs to focus on their own economy, unaffected by external factors. Create value, believe in your work, and avoid excessive concern. Pasha emphasizes a problem-solving mindset, not playing the victim. Build a strong business independent of external forces.
[27:00] Artificial intelligence and the opportunity for creative entrepreneurs:
Adam highlights AI, like ChatGPT, as a valuable tool for creative entrepreneurs in publishing. AI is a facilitator, not a threat, assisting ethical content creation without plagiarism. AI enhances creativity and art, benefiting the creative and original without compromising quality.
Witty's philosophy of "authority media" emphasizes impact over ego and encourages entrepreneurs to focus on providing value and teaching their audience, rather than just trying to sell something. He believes that choosing to be a servant and a teacher to help others is more practical and powerful than just trying to make a sale. The podcast also delved into topics such as authenticity when presenting, managing the attitude of ambitious entrepreneurs, and creating one's own economy.
As a forward-thinking entrepreneur, Witty discussed the future of publishing companies and information providers with artificial intelligence technology. He explored the possibilities of how AI could revolutionize the publishing industry and make it easier for authors to reach their target audience.
Here are some power takeaways from today’s conversation:
Entrepreneurs can establish themselves as authorities by sharing their unique experiences and passions which can be more effective at growing their business than traditional selling
Becoming an authority takes time and effort but pays off more than traditional advertising.
The importance of building your own media platform instead of relying on third-party platforms
Regardless of economic conditions, entrepreneurs should focus on creating value and believe in the value of what they do
The future of AI in content creation and media
[00:50] From part-time employee to building the biggest business media brand in the world: The publishing journey of Adam WittyAdam Witty started in printing, learning book creation. He founded his own publishing company, serving managers. Securing contracts at an event spurred him to start his own venture. Witty invests in properties, startups, and healthcare technology. He proposed book publishing to Forbes, resulting in a strategic partnership and Forbes Books.
[10:40] Authority media and how to develop value by teaching your audience by Adam Witty
Witty advises entrepreneurs to be thought leaders and educators, emphasizing impact over ego. Sharing unique experiences and passion builds authority. Adam encourages entrepreneurs to teach instead of sell, fostering authenticity and trust. Teaching without expecting sales enhances our message's reception.
[19:30] Building Authority in Your Field: The Power of Personal Experience and Sharing your Story
Adam believes people undervalue themselves, comparing to others and feeling inferior. Sharing personal stories is valuable. Ambitious entrepreneurs prioritize growth. Becoming an authority takes time and effort, surpassing advertising. Create and control your own media platform across various mediums.
[28:20] Creating your own economy: Focus on your value and not on external factors or macro environment
Adam advises entrepreneurs to focus on their own economy, unaffected by external factors. Create value, believe in your work, and avoid excessive concern. Pasha emphasizes a problem-solving mindset, not playing the victim. Build a strong business independent of external forces.
[27:00] Artificial intelligence and the opportunity for creative entrepreneurs:
Adam highlights AI, like ChatGPT, as a valuable tool for creative entrepreneurs in publishing. AI is a facilitator, not a threat, assisting ethical content creation without plagiarism. AI enhances creativity and art, benefiting the creative and original without compromising quality.
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