This episode features an interview with Justin Gray, CCO at Shift Paradigm. Shift Paradigm, is a consultancy that executes like an agency, and represents an end-to-end shift in the way organizations align around growth. Justin is a serial entrepreneur who has made a career of launching successful companies and scaling them, with successful exits of over 250MM. After joining the Shift Paradigm family as a result of the LeadMD acquisition in early 2021, Justin slotted into a role near and dear to his heart, helming the go-to-market team where he manages Sales, Marketing and Business Development.In this episode, Justin discusses facilitating the client journey, the importance of finding alignment at the executive level, and looking through the revenue operations lens.  Guest Bio:Justin Gray is a serial entrepreneur who has made a career of launching successful companies and scaling them, with successful exits of over 250MM. After joining the Shift Paradigm family as a result of the LeadMD acquisition in early 2021, Justin landed in a role near and dear to his heart, helming the go-to-market team where he manages Sales, Marketing and Business Development.Justin is also a strong voice for pragmatic entrepreneurship, modern marketing, and building intentional organizational culture. As a recognized speaker, Justin has been published over 500 times in industry publications and maintains a regular column in Inc., while also contributing to Entrepreneur, Tech Crunch and others.—Guest Quote“If we think about how we serve our clients, how that buyer buys and how they progress along that path, you have to be aligned at that executive level, right?Do they understand their goal, their KPIs, their area of influence? And if you don't have that alignment at the top it's almost impossible to get that alignment from within the team. So I think that that relationship at the executive level and just how they view the necessity of their peers and their counterparts there is very indicative of how successful you will be in a revs role.” - Justin Gray—Time Stamps:**(02:46) - Justin’s journey into RevOps **(13:14) - How would you organize a RevOps team?**(20:41) - RevObstacles**(22:52) - RevOops moments**(31:38) - The Toolshed**(43:25) - Quick hits —Sponsor:Rise of RevOps is brought to you by Qualified. Qualified’s Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. —Links Connect with Justin Gray on LinkedInConnect with Ian Faison on LinkedinCheck out the Shift Paradigm WebsiteTake your Revenue Technology Stack Assessment

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