In our second episode of RIPL Effect, Reinhart Shareholder Heidi Thole draws inspiration from the Ryder Cup — a long-standing international golf competition pitting the U.S. against Europe — to explore a timely comparison of U.S. and EU trademark law. She breaks down four key areas of difference, including: Scope of protection; basis of trademark rights; application process; and maintenance and renewal.

Thole explains the advantages, drawbacks and strategic considerations within each system, providing practical guidance on how to protect and manage trademarks more effectively across jurisdictions.

Ver todos los episodios