Unpacking this episode min by min:1:17 - Core values are the glue that holds a business together1:35 - The hype of core values, is it just all about wall decor and vinyl graphics? 3:16 - What I thought core values were all about at first3:39 - Core values are the heart and soul of the owner and for the team first and then for your clients4:00 - What core values are all about 5:11 - Defining what core values truly are 6:20 - They are values, not what you do, they are the why and the way 7:15 - Why they matter and why you should define them sooner than later7:57 - Most common reason businesses finally create core values 8:44 - When the excitement of a new business wears off, these are the most common things business owner say 9:40 - Fully owning your core values is key10:08 - Take the test, do you have your core values defined? Do this short exercise 11:24 - The people you work with can't read your mind 12:19 - How to use core values in your business 15:48 -Step-by-step on how to create your business core values 20:18 - Example core values If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions. Reach out! Send your feedback and comments. Have you created core values? If so, what are your core values? If not, whats holding you back? Drop me a message I would love to hear from you. Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - [email protected] Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: [email protected] FREE RESOURCES Tandem Works Circle for Marketing, Facebook Group all about marketing for small biz ownersJoin our weekly email HERE for Next-level advice, a little accountability, and out-of-the-box ideas delivered to your inbox. Riding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: [email protected] 

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