The Rick and Rick Awards continue with our top three picks for the best adverpranks of 2018. Call them prankvertisements, branded stunts or whatever phrase you want to describe pranks, often captured in hidden-camera videos, that brands produce in order to drive home a point by pulling a fast one on unsuspecting consumers. Links to videos on these pranks below.

(approx. 20 min) (For US audiences - review SoundCloud cookie and privacy policies)

This year's winners include:

Students Pull Off a Reverse Prank on McDonald's

https://www.youtube.com/watch?v=_jiVtXsfupo


Dunkin': Foolin' Foodies

https://www.youtube.com/watch?v=iQSvodVHNN8


Diesel: Go for the Fake

https://www.youtube.com/watch?v=3pqRgD5Dg4c


Range Rover Evoque: Speed Bump

https://www.youtube.com/watch?time_continue=43&v=ALtGqSdt-4w


Burger King: Whopper Neutrality

https://www.youtube.com/watch?v=ltzy5vRmN8Q&t=34s


WestJet: Uniting Through Traditions

https://www.youtube.com/watch?v=E0OrlSyqf1I

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