In this Roundtable, we unpack one of Rick’s most powerful frameworks — guiding instead of telling. From locking in conceptual buy-in to the “show me, don’t tell me” pivot, you’ll discover why clarity beats complexity every time. We break open ideas like the tree-versus- forest rule, the power of structured questions, and the clever “parking people” strategy that turns lost leads into profits. Whether you’re selling property, pitching a project, or just trying to get everyone on the same page, this episode shows how to move people from resistance to agreement — and from concept… to close.

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