In this episode, Ryan Snaadt sits down with Madisyn Wasson, founder of Wasson Management & Marketing, to unpack how she built an operations and marketing company from scratch, grew a fully remote team, and is now developing an AI-powered marketing platform that could disrupt her own industry.Madisyn shares her journey from sports rehab and telepsychiatry sales to entrepreneurship, explains how she scaled her team using contractors, and reveals how she’s leveraging AI to help small businesses grow efficiently.If you’re thinking about taking the leap from a corporate job to business ownership — or you’re curious about how AI is changing marketing — this is a must-listen.🔔 Subscribe for more business, marketing, and entrepreneurship interviews from Iowa and beyond.--- Podcast Show Notes & Timestamps(00:00)** Intro — Why Madisyn believes in “just doing it” and betting on yourself(00:39)** Meet your host, Ryan Snaadt — intro to the show and guest(01:24)** What Wasson Management & Marketing does and who they serve(02:45)** Understanding client journeys and systemizing customer experiences(04:17)** Why Chick-fil-A and LOF Oil Change are great examples of client experience(04:58)** Madisyn’s small-town Iowa roots and family farming background(06:17)** From physical therapy to telesales to entrepreneurship(07:45)** Launching a business during COVID and rebranding from “Virtual Solutions”(08:29)** Building her team from solo operator to a team of seven(10:47)** The power of SOPs and project management tools like ClickUp(12:14)** Training with Loom videos and documenting systems(13:05)** Hiring strategy — building the team before onboarding new clients(14:38)** Gaining trust with clients and team buy-in(16:22)** Serving blue-collar clients and lessons from niche industries(17:16)** Overcoming the fear of leaving a stable income(18:28)** How her services evolved from operations to full marketing(19:44)** Work-life balance challenges while working from home(21:13)** How a garage rebuild became the perfect home office(22:30)** Contractor vs. employee model for her remote team(23:17)** Why hiring contractors helped her scale efficiently(24:37)** The pros and cons of a fully virtual business(25:25)** Leveraging experts in SEO, digital ads, and design as contractors(26:20)** ⚡ Lightning Round — funny and offbeat questions(30:11)** Dream clients and goals for growth(31:57)** The “duck-sized horses” question and hilarious answers(33:21)** Strangest client request (a cat memorial!)(34:58)** Fictional characters and who she’d trust to run her business*(36:25)** Key lesson: Adaptability as the most underrated skill(37:51)** Top business tools — ClickUp, Slack, Zapier, Flowdesk, Cloud Campaign, ChatGPT(39:01)** Getting accepted into the Goldman Sachs Small Business Program(43:08)** How the idea for her AI Marketing Hub (“Growth IQ”) was born(44:37)** Building AI “employees” and her hands-on experience with crawlers(47:13)** Facing the fear of AI replacing her own job(48:54)** Why human creativity and strategy still matter(51:16)** The future of authenticity in an AI-driven world(52:56)** The importance of being adaptable and always learning(53:19)** Advice for aspiring entrepreneurs: take the leap(55:01)** The regret of never starting — wisdom from older generations(57:14)** How small tweaks in old industries can create massive impact(58:59)** Where to find Madisyn online + preview of Growth IQ(59:41)** Growth IQ launch details — free beta + $97/month subscription(1:00:03)** Closing thoughts and outro--- Connect with Madisyn🌐 [wassonmanagementmarketing.com](https://wassonmanagementmarketing.com)📸 Instagram: [@wassonmanagementmarketing](https://www.instagram.com/wassonmanagementmarketing)💼 LinkedIn: [Madisyn Wasson](https://www.linkedin.com/in/madisyn-wasson/)---Make sure to subscribe to catch future interviews. Follow on TikTok: @rhymeswithoddFollow on Instagram: @rhymeswithodd

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