In this 10th episode, the hosts reflect on their journey so far and how their weekly conversations have created meaningful connections—not just between themselves but with their listeners, too. The central theme of this episode revolves around how to balance education with selling on social media—a common challenge for brand partners and entrepreneurs alike. They answer community-submitted questions and offer authentic, actionable advice for content creation, audience engagement, and finding your voice online. The conversation also drifts into fun territory, reminiscing about pandemic-era virtual gatherings, creative community-building ideas, and experimenting with low-pressure ways to show up consistently. Key Takeaways 1. Don't Be an Ad — Be a Story Think of your feed like a magazine or a personal TV channel. People will skip if it feels like a hard sell. Instead of posting product images, weave your life into the content. Let products appear naturally in your daily storytelling. Use real-life moments to spark curiosity (yes, even accidental butt grabs in photos 🤣). 2. Trust > Transaction People buy from people they trust. Consistently share you—not just what you're selling. Show your lifestyle and values. Even if someone isn't a buyer now, they may be later if they feel connected to you. 3. Original Content Wins Instagram doesn't like stock graphics or reposted material. Use your own photos, videos, and voice. Drip content throughout the week instead of saying everything in one post. Create mini-series or themed content days (like Sunday Spotlights). 4. Product Spotlights & Lives Build Confidence Start with simple stories: unboxings, why you love a product, how your family uses it. It's a muscle! The more you go live or talk on stories, the easier it becomes. Regular content like "Sunday Product Spotlights" can provide structure and visibility. 5. Make & Takes: Proceed with Caution While they can be fun, they're often high-effort and not always great for conversion. Consider using them as community events for existing members, not first-time prospects. Instead, offer a class or intro first—then follow up with a fun make & take for engagement. Make it duplicatable: sample sizes, low cost, and optional pricing (e.g., $10 per item or free with a purchase). 6. Connection Over Perfection Whether you're hosting a class or going live, it doesn't need to be perfect. Just show up. Let people see your face and hear your voice. Build relationships first, conversions will follow.   Connect with us: Lisa Blackstock: @lisablack.stock Heather Doll: @heatherddoll Niki Flynn: @nikiflynn Jilene Hay: @thrivefamilywonderer Karlie Holtby: @karlieholtbywellness  

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