I'm joined this week by the downright awesome Alastair McDermott. Alastair helps invisible experts remove their Cloak of Invisibility and become The Recognized Authority in their field, so they can have more impact and command higher fees.An author, consultant & business coach, Alastair is also the host of 2 podcasts: The Recognized Authority Podcast and The Specialization Podcast.Today we're talking about the importance of becoming a specialist as opposed to a generalist, and how that opens the door to so many more opportunities.Connect with Alastair:Website: https://therecognizedauthority.comPodcast: https://therecognizedauthority.com/podcastBlog: https://therecognizedauthority.com/thinking/ Socials:https://www.linkedin.com/in/alastairmcdermott/ https://twitter.com/WhatStrategy https://www.youtube.com/TheRecognizedAuthority https://www.instagram.com/WhatStrategy/ 

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