Startups have always had to market and sell themselves creatively. Bigger companies seem like safer bets, but the innovation and value in startups often leads to better outcomes.

But the buying committee is changing.

Mid-level managers used to have a blank card and could buy new tools as they saw fit. Now the tech sector is pairing back, and many companies have elevated their buying committee to include the CFO. Leaders have to justify every purchase with ROI.

So how can startups still win the day?

Sarika Garg of Cacheflow joined Aseem Chandra to explore the answer to this question. They shared their recent wins and challenges as they look to sell and market with small teams. They also covered:

- How has the buying committee changed and how has that changed the marketing and selling positioning?
- How can small companies look bigger than they are?
- How can businesses change GTM models to be more attractive to customers?
- Are there new marketing channels, changes to pricing strategies, new sales tactics to consider?
- How have they used data to guide their decisions as small organizations?
- Most importantly, they’ll want to hear from you. Come join, ask your questions, and learn lessons from the group’s experience you can take back to help your company stand out.

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