ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Is your 2026 strategy to "manage harder" ?"
Episode Synopsis
For our first episode of 2026, I invited Charles Forsgard (Sales Leader at Honeywell, GE, Schneider Electric) to RevGen Unlocked.
He wrote the book Stop Kidding Yourself,The way that you are managing your salespeople is not helping them and in this episode, he explains why the "Manager" mindset is dead.
We cover: Why you must stop telling reps what to do. How to get them to tell you how they will execute. The specific transition from Boss to Coach.
Start your year with the right mindset.
He wrote the book Stop Kidding Yourself,The way that you are managing your salespeople is not helping them and in this episode, he explains why the "Manager" mindset is dead.
We cover: Why you must stop telling reps what to do. How to get them to tell you how they will execute. The specific transition from Boss to Coach.
Start your year with the right mindset.
More episodes of the podcast RevOps Unlocked
The science of upselling and cross-selling.
12/07/2025
Sales Culture with Brian Macias
25/09/2025
In God we trust