Listen "Ep. 16 - Increase Engagement and Conversions with Better Content Experiences, with Randy Frisch"
Episode Synopsis
Today we are super excited to have our second guest stop by the podcast. Randy Frisch is Co-Founder, CMO & President of Uberflip, and author of the excellent book F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships.
We all know what content creation is, but are you familiar with Content Experience? The role of most content marketers is not necessarily associated with the distribution of the content. They're great at creating content at scale, however what's the point in investing in all that content if you don't use it? That's where content experience comes in. Tune-in to this episode to learn how to ensure all that content you've created is consumed by thinking strategically about the environment, structure, and ways we get people to engage in our content.
About the Guest:
Connect with Randy on LinkedIn: https://www.linkedin.com/in/frischrandy
Follow Randy on Twitter: https://twitter.com/randyfrisch
Learn more about Uberflip: https://www.uberflip.com
Buy F#ck Content Marketing book: https://www.amazon.com/Content-Marketing-Experience-Revenue-Relationships-ebook/dp/B07NPDQR4F/
Follow the Hosts on LinkedIn:
Jordan Henderson (Director of Revenue Operations)
Brandon Redlinger (Sr. Director of Product Marketing)
Jonathan Stevens (Sr. Marketing Operations & Automation Manager)
Sponsored by:
ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com
Explore the ringDNA Podcast Universe:
Sales Enablement Podcast
Selling with Purpose Podcast
RevOps Podcast
We all know what content creation is, but are you familiar with Content Experience? The role of most content marketers is not necessarily associated with the distribution of the content. They're great at creating content at scale, however what's the point in investing in all that content if you don't use it? That's where content experience comes in. Tune-in to this episode to learn how to ensure all that content you've created is consumed by thinking strategically about the environment, structure, and ways we get people to engage in our content.
About the Guest:
Connect with Randy on LinkedIn: https://www.linkedin.com/in/frischrandy
Follow Randy on Twitter: https://twitter.com/randyfrisch
Learn more about Uberflip: https://www.uberflip.com
Buy F#ck Content Marketing book: https://www.amazon.com/Content-Marketing-Experience-Revenue-Relationships-ebook/dp/B07NPDQR4F/
Follow the Hosts on LinkedIn:
Jordan Henderson (Director of Revenue Operations)
Brandon Redlinger (Sr. Director of Product Marketing)
Jonathan Stevens (Sr. Marketing Operations & Automation Manager)
Sponsored by:
ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com
Explore the ringDNA Podcast Universe:
Sales Enablement Podcast
Selling with Purpose Podcast
RevOps Podcast
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