Cliff Simon, GTM & RevOps Leader at Carabiner Group, joins the show to break down how RevOps leaders can influence the single metric that matters most: enterprise value. Drawing from 20+ years in go-to-market leadership and RevOps consulting, Cliff shares his framework for building strategic RevOps—focused on people, process, tech, and data. If you’re looking to position RevOps as a value creator (not just a reporting function), this is the blueprint.We cover:The four levers that drive enterprise valueHow to build a go-to-market strategy rooted in your ICPWhy process design starts at the handoffs, not in silosHow to enable change through internal champions and buy-inWhat “good data” actually means—and how to balance speed vs. accuracyWhere AI fits (and doesn’t) in modern RevOps workflowsCliff Simon on LinkedIn: https://www.linkedin.com/in/cliff-simon/ Free RevOps resources: https://www.getweflow.com/revops   Janis on LinkedIn: https://www.linkedin.com/in/janiszech    Phillip on LinkedIn: https://www.linkedin.com/in/philippstelzerChapters:(00:00:00) Introduction(00:01:14) Cliff’s Background and Carabiner Group’s Mission(00:03:30) The 4 Levers That Drive Enterprise Value(00:05:55) Building Strategy Around Your ICP and Problem Fit(00:12:20) From Strategy to Process: Where Most Teams Go Wrong(00:17:15) Process Buy-In and Frontline Enablement(00:24:45) CRM Adoption, User Experience, and Internal Advocacy(00:28:15) AI, Forecasting, and the Future of GTM(00:33:30) Data Hygiene, Trust, and the Cost of Inaction(00:37:40) Final Thoughts and Book Recommendations

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