Jacco is the founder of Winning By Design and best-selling author of Revenue Architecture. In this episode, he shares his deep knowledge of revenue models with us.
We cover: 

Six essential models to create recurring revenue

How to establish a common data language in your org

Basic rules for different stages of scaling 


Jacco’s book can be found here:
https://shop.winningbydesign.com/products/revenue-architecture-text-book 
https://winningbydesign.com/resources/research/has-saas-lost-go-to-market-fit/ 
You can find more information about Jacco here:
 https://www.linkedin.com/in/jaccovanderkooij/ 
RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/ 
Marker:
(00:00:00) Why Jacco wrote "Revenue Architecture"
(00:02:09) How markets have shifted
(00:03:53) GTM motions & measuring profitability
(00:11:03) Rules for different stages of scaling 
(00:17:41) 6 models to create recurring revenue
(00:22:55) How to establish a common data language
(00:32:13) Navigating a jungle of different GTM motions

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