In this episode, Kate Kompelien discusses her process for building a customer experience (CX) strategy and how companies can use a customer-centric approach to achieve revenue growth. The conversation explores the link between CX and revenue, as well as the importance of measuring and tracking customer feedback to drive improvements. Kate also highlights the role of technology in aligning customer-facing teams to enhance the customer experience.Episode Highlights01:01 Challenges in Building Customer Experience Strategy03:19 Overcoming Roadblocks in Implementing Customer Experience06:44 The Link Between Customer Experience and CRM12:24 Defining CX Strategy and Technology Scoping15:12 Understanding Current State and Future State Experience20:24 Consolidating Ideas and Creating Roadmaps22:20 Customer Experience in B2B and B2C25:13 Who Owns Customer Experience?27:32 Tying Customer Experience to Revenue30:51 Designing a Measurement Program for Customer Experience35:13 The Role of CFOs in Customer Experience39:27 The Bowtie Funnel and Customer RetentionIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

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