English Podcast Start at 00:00:00Bengali Podcast Start at 00:17:06Hindi Podcast Start at 00:38:37Welcome, researchers and curious minds, to Revise and Resubmit! 🎙️✨Companies talk. They talk a lot. They talk about sustainability, about being green, about saving our precious planet one recycled cup at a time. ♻️ They release glossy reports and run beautiful ads.But the planet isn't listening. 🌡️The disconnect between corporate promises and ecological reality is massive. A gaping chasm. 🌍➡️💔 So, what really happens behind the scenes when a company messes up environmentally? Do they act? Or do they just... not?This is the very puzzle tackled in a brilliant new paper hot off the press, published today, August 28th, 2025. It's called "To Act or Not to Act: The Effects of Firm Size on Inaction, Eco-friendly, and Compensatory Actions".The authors, Jennifer J. Griffin, Andrew Bryant, and Vanessa G. Perry, dig into this corporate paradox. They look at big firms. They look at small firms. And they found a fascinating twist. 🧐 Big, hulking corporations—the ones constantly in the spotlight—are more likely to take some action after a misdeed. They have to save face. But the real shock? When smaller, more nimble firms decide to act, they often do more. They go bigger with their eco-friendly fixes. 💥But here's the scariest part of their discovery. The most common response? The action most companies take after an environmental screw-up? It’s nothing. Crickets. 🦗 A big, fat zero.This leads us to a truly unsettling question...When it comes to healing the planet, what’s more dangerous: a corporate giant taking one tiny, performative step to get good press, or a thousand small companies doing absolutely nothing at all? 🤔We're about to find out.Don't forget to hit that subscribe button for "Revise and Resubmit" on Spotify 🎧, Amazon Prime, and Apple Podcast! And for more academic deep dives, follow our YouTube channel, "Weekend Researcher" 💻. Trust us, you won't want to miss a thing.A huge thank you to the authors Jennifer J. Griffin, Andrew Bryant, and Vanessa G. Perry for their incredible work, and to the publisher INFORMS. This research was published in the Journal of Business Ethics, one of the most prestigious academic outlets in the world and a member of the elite FT50 journal list. 🏆 Now, let's get into it.ReferenceGriffin, J.J., Bryant, A. & Perry, V.G. To Act or Not to Act: The Effects of Firm Size on Inaction, Eco-friendly, and Compensatory Actions. J Bus Ethics (2025). https://doi.org/10.1007/s10551-025-06095-6‌Youtube Channel⁠https://www.youtube.com/@weekendresearcher⁠Support us on Patreonhttps://patreon.com/weekendresearcher

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